Insights, Ideas, News & More.

What's a Tagline, and Why Do I Need One?

Think about some of the best taglines of the past decade. What makes them great? And why does your business need one? A great tagline adds context to the name of your business so that your prospects develop a more complete understanding of... Read More >

Our Latest Work: Start Young Website, Logo & Tagline

We recently started working with a new non-profit organization called Start Young. Their mission is to help today's youth learn the importance of helping others through worldwide travel and volunteer... Read More >

Does Your Message Match?

Recently, I was low on gas and so I stopped at a local convenience store. I got out of the car and approached the pump. After swiping my credit card, I followed the instructions on the screen: "Press Start." After examining the pump for what seemed like an eternity, I couldn't find a "Start" button anywhere... Read More >

5 Ways to Optimize Your Website

There’s a lot of talk these days about SEO. But what does it really mean, and is it something that small businesses should be thinking about? First, a definition. SEO, or Search Engine Optimization, is any number of best practices that help improve a website’s search engine ranking. The accepted wisdom is that the higher in the list of... Read More >

What Makes Your Business Unique?

At Pipedream, we have a few questions that we always keep in the back of our mind when we’re helping a client optimize their sales and marketing efforts. They are: 1) What makes your business unique?  2) What makes you different than your competitors? 3) What makes your customers choose to buy from you?  What qualities... Read More >

A Great Video About Branding

Recently we came across this video online, and felt compelled to share it. For those of you who aren't familiar, TED is an annual conference that features guest speakers on all sorts of topics. Their mantra is "ideas worth sharing," and so we felt compelled to share this one with you. In it, Morgan Spurlock, a documentary filmmaker... Read More >

Congrats to Lemonade Mouth on Disney Partnership!

A few years ago, we did a project for a client who had just written a children's book. He was about to embark on a cross-country tour of bookstores and malls to promote the book and needed some branded graphics for his vehicle. We were happy to oblige, and helped to create the official Lemonade Mouth... Read More >

Be Targeted

Here's a little case study on how to be more targeted with your marketing efforts. But first, a little background. Google AdWords is a great tool that can really help to drive traffic to your website. The next time you search for something on Google, check out the first few listings, the ones on the shaded background. These are... Read More >