A Great Video About Branding

Recently we came across this video online, and felt compelled to share it. For those of you who aren't familiar, TED is an annual conference that features guest speakers on all sorts of interesting topics. Their mantra is "ideas worth sharing," and so we felt compelled to share this one with you.

In it, Morgan Spurlock, the documentary filmmaker responsible for the movie "Supersize Me," recounts his experience trying to finance a movie about corporate sponsorships entirely with corporate sponsorships. Enjoy!